Frequently Asked Questions

How does SmartCommerce make all of my digital touchpoints instantly shoppable?

SmartCommerce transforms every consumer interaction into a purchase opportunity. Our advanced commerce technology integrates across all your digital channels, including social, search, CTV, display, email, apps, and websites, connecting shoppers to real-time inventory from thousands of retailers. This removes broken purchase paths and enables instant one-click buying, converting engagement into revenue without friction.

How does SmartCommerce help me reduce out-of-stock (OOS) issues and wasted ad spend?

With our proprietary SmartSubstitution technology, out-of-stock items are automatically replaced with in-stock, brand-appropriate alternatives. This reduces OOS rates to just 0-2%, keeping your campaigns live, minimizing missed conversions, and eliminating wasted spend on unavailable products.

How does SmartCommerce help me make smarter product and campaign decisions?

Our platform continuously ingests and analyzes 100+ million data points related to product availability, pricing, and retailer carriage across all channels. We turn that data into real-time insights that help you optimize media spend, reduce inefficiencies, and improve performance across your full product catalog.

Can SmartCommerce really increase my CTR and AOV?

Yes! Our exclusive one-click bundling and digital endcap technology has been shown to increase click-through rates (CTR) by 1.2x to 2x. It also helps maximize basket size and boost average order value (AOV) by making it easy for shoppers to purchase curated product bundles with a single click.

How does SmartCommerce help me capture nearly 100% of consumer purchase intent?

By enabling direct carting at every digital touchpoint, SmartCommerce ensures consumers can add items to their cart, at their preferred retailer, from wherever they engage: organic social, paid search, your website, CTV, display ads, emails, apps, or text. This broad reach across the industry’s largest retailer network helps brands capture ~100% of consumer intent and convert it into measurable sales.

Can I optimize campaigns in real time with SmartCommerce?

Absolutely. SmartCommerce gives you 24/7 visibility into campaign performance with real-time, click-level data. This lets you adjust targeting, creative, or inventory instantly, so you can improve outcomes on the fly and make confident decisions. Bonus: You can also schedule performance alerts, so you stay informed without needing to check the dashboard.