SmartCommerce Wins Adweek Tech Stack Award for Commerce Innovation
SmartCommerce has been named a winner in the 2025 Adweek Tech Stack Awards for Commerce Product/Platform. The category recognizes platforms transforming modern commerce with shoppable innovation and measurable conversion performance — a transformation we’re proud to support.
Redefining commerce performance for leading brands
Our solutions turn wasted spend into revenue, delivering instant commerce at scale:
One-click carting Click2Cart® creates a frictionless path to purchase, letting shoppers add products directly to their preferred retailer without leaving the experience.
Real-time inventory intelligence SmartSubstitution detects out-of-stock products and automatically routes shoppers to in-brand, in-stock alternatives, reducing OOS moments to 0–2%.
Shoppable media everywhere SmartCommerce unifies advertising and commerce into one seamless experience where every interaction can drive a cart, a customer, and more accountable media performance.
“Commerce isn’t a destination anymore – it is a moment. Those moments are happening anywhere (and everywhere) that interest is sparked. Our passion and purpose is to partner with brands to help every moment drive business.”
— Jennifer Silverberg, Founder, SmartCommerce
What this unlocks for marketers
SmartCommerce empowers brands to capture demand already in motion instead of losing shoppers to broken paths, redirects, or out-of-stock dead ends. Partners are seeing stronger media efficiency, more converted shoppers, and higher-performing commerce moments from the marketing investments they’re already making.
Real outcomes in action
When Mondelez partnered with SmartCommerce for shoppable enablement while Kargo and Attain powered creative and measurement — the campaign delivered 10X higher conversions, 12% more new buyers, and 2X ROAS thanks to Click2Cart® turning CTV into a direct commerce moment.
Looking ahead
This recognition underscores a broader evolution in how shoppers buy and how brands meet them there. Commerce happens in the moment – and SmartCommerce is committed to helping marketers ensure that moment always has a clear path forward.
We’re grateful to the innovators making that possible and excited to continue building the technology that supports them.
👉 Learn how SmartCommerce makes your media shoppable and measurable