White Papers

New research reveals how consumers move from social influence to action, and what brands need to know to turn social, creator, and shoppable media into measurable commerce outcomes.

New consumer research reveals how shoppers discover products, evaluate options, and ultimately decide what goes into the cart.

How shoppers are using AI to plan meals, discover products, and make purchase decisions – and what it means for CPG brands.

Our new study of 600 GLP-1 users reveals a shopper who's more intentional, less impulsive, and completely intolerant of friction.

How economic pressures, evolving digital behaviors and distinct generational preferences are reshaping consumer holiday shopping approaches.

Consumer spending intentions remain resilient despite widespread economic concerns, creating strategic opportunities amid price anxiety and shifted shopping timelines.

How generational shopping behaviors diverged and alcohol purchasing underwent its biggest digital transformation, revealing distinct consumer approaches across demographics and categories.

How AI adoption and digital channels transformed gift discovery, with retailer websites overtaking friends and family as primary inspiration sources.

Get instant access to The SmartPulse report and discover actionable strategies for turning promotional responsiveness into your competitive advantage.

With retail rapidly evolving, we surveyed consumers to uncover the key shifts in grocery, personal, and home care shopping behaviors - from inflation's impact to QuickCommerce adoption.

SmartCommerce conducted its annual holiday insights survey to better understand and analyze holiday shopping trends for both gathering and gifting.

With the retail landscape rapidly evolving, we surveyed consumers on their current habits and preferences when it comes to shopping for groceries, personal/home care items, and alcoholic beverages.