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Turn retail data into your next move
MCP Analytics is the digital retail data and ecommerce analytics layer behind SmartCommerce. It shows how your media, website experiences, products, retailers, and campaigns perform, so you can see what is working, where shoppers are going, and where to optimize next.
Instead of waiting for a post-campaign report, brands can use MCP Analytics to monitor performance, identify friction, adjust retailer and product strategy, and connect shopper engagement to measurable retail action.
Performance you can act on
MCP Analytics helps teams move from reporting to optimization in three steps.
1. Create
Launch SmartCommerce experiences with performance tracking built in from the start, across SmartLink, SmartSite, campaign pages, product experiences, and retailer paths.
2. Analyze
See how links, products, retailers, channels, and shopper paths are performing. Understand what shoppers engaged with, which retailers they chose, where availability affected performance, and what patterns are emerging across campaigns.
3. Adjust
Use those insights to update retailer strategy, product paths, redirect pages, media planning, and future campaigns, so every launch gets smarter than the last.
Your retail data, always on
MCP Analytics gives teams 24/7 access to campaign and website performance, with reporting across products, retailers, channels, and shopper actions. Every subscription includes unlimited logins and unlimited support, so your team can access the retail data platform whenever they need it and get help turning insights into action.
Go deeper on your audience
Through our partnership with TruAudience™ by TransUnion, MCP Analytics adds privacy-first data enrichment, audience targeting, and advanced retail data analytics. Build and segment high-quality customer and prospect audiences, then activate them across the DSPs of your choice.
What MCP Analytics helps you see
Product performance
Understand which products shoppers engage with, choose, and carry forward across media and website experiences.
Retailer performance
See which retailers shoppers select, where availability affects action, and how retailer mix influences campaign outcomes.
Channel performance
Compare performance across shoppable media, CTV, social, programmatic, email, SMS, brand websites, and campaign landing pages.
Inventory and availability signals
Identify where out-of-stock products, retailer availability, or local inventory conditions may be affecting performance.
Campaign optimization opportunities
Use digital retail data to decide where to shift spend, adjust products, update retailer options, or change the shopper path.
Ready to turn retail data into action?
MCP Analytics gives brands the ecommerce analytics and retail data insights they need to measure, optimize, and improve performance across every SmartCommerce experience.