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Turn paid media into retail action
Paid search and programmatic campaigns are built to capture demand in the moment. A shopper searches, clicks, sees an ad, or engages with a product message, but the next step is often where performance breaks.
Too many campaigns send high-intent shoppers to generic pages, out-of-stock products, or purchase paths that make them search again. SmartCommerce helps make paid search and programmatic media transaction-ready by connecting each click to a relevant retailer path, product experience, PDP, or checkout-ready destination.
The result is paid media that does more than drive traffic. It gives shoppers a clear next step and gives brands the retail data to understand what happened after the click.
Make every impression more actionable
Connect clicks to the right retail path
Send shoppers to the experience that fits the campaign goal: retailer choice, PDP traffic, direct-to-cart, a product bundle, or a location-aware where-to-buy path.
Reduce wasted media spend
Inventory Awareness helps route shoppers toward relevant, in-stock options, so campaign traffic is less likely to land on unavailable products or dead-end retailer pages.
Optimize across retailers
SmartCommerce can support retailer ranking, retailer choice, and campaign-specific paths, helping brands guide shoppers toward the retailers that matter most to the strategy.
Measure what happens next
MCP Analytics shows how products, retailers, channels, and campaigns perform, so teams can see what shoppers engaged with, where they went, and how paid media influenced retail action.
Built for paid search
and programmatic use cases
Paid search
Connect high-intent search traffic to a clearer purchase path. SmartCommerce helps shoppers move from search interest to a relevant retailer, PDP, product experience, or cart-ready destination.
Programmatic display
Turn display ads into shoppable media experiences. SmartCommerce can connect programmatic impressions to retailer choice, product availability, direct-to-cart functionality, or multi-product bundles.
Dynamic creative and Click2Cart Live
For supported ad units, Click2Cart Live can bring dynamic, inventory-aware retailer options directly into the media experience, helping shoppers see relevant options without adding extra steps.
Paid media performance, measured at retail
When Mondelez set out to make Display and CTV more commerce-enabled and measurable, they partnered with SmartCommerce, Kargo, and Attain. Kargo powered the creative experience, SmartCommerce connected the ad experience to commerce, and Attain measured direct impact on sales outcomes.
The campaign showed how paid media can drive both conversion and new-buyer growth when the path from ad to retailer action is clear.
ROAS on Display
new buyer lift on Display
conversion rate on Display
completed carts across Display + CTV
Built for real-world retail conditions
Inventory Awareness
Drive media traffic toward products shoppers can actually buy. SmartCommerce uses real-time inventory technology across retailers and store locations to help surface relevant, in-stock options online and in-store.
SmartSubstitution
Protect conversion when availability shifts. When a promoted product is unavailable, AI-powered SmartSubstitution can route shoppers to an in-stock size, pack, or similar product from your brand, helping keep demand inside your portfolio.
Bundling
Turn one media interaction into a multi-product opportunity. SmartCommerce can support curated product sets for recipes, routines, regimens, systems, and other bundles that help grow basket potential without adding unnecessary friction.
Geo-Aware Routing
Adapt the path based on where each shopper is. SmartCommerce can account for location, language, currency, retailer availability, and market rules so shoppers see options that are relevant and actionable.
Ready to make paid media commerce ready?
SmartCommerce helps brands turn paid search and programmatic display into measurable retail action, with clear purchase paths, inventory-aware routing, and performance data that shows what happened after the click.