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Make your brand website commerce ready
Your brand website is often where shoppers go to learn, compare, validate, and decide what to buy next. But if the next step is unclear, that intent can disappear.
SmartCommerce helps turn brand websites into connected retail experiences. With a simple integration, you can commerce-enable product pages, recipes, content hubs, and campaign landing pages, giving shoppers clear paths to retailer action without sending them into a disconnected buying journey.
Whether the goal is retailer choice, PDP traffic, direct-to-cart, a where-to-buy experience, or a checkout-ready path, SmartCommerce helps shoppers move from interest to action.
Simple integration. Powerful commerce capabilities.
SmartCommerce is built to make website commerce enablement easy to launch and easy to manage. Add a few lines of code to your CMS, and your brand website can support dynamic retailer paths across product detail pages, content, recipes, and campaign experiences.
From there, SmartCommerce can help shoppers find where to buy, choose a preferred retailer, see relevant availability, or move directly toward purchase, all within an experience that feels native to your brand.
Turn website traffic into retail action
SmartCommerce powers the commerce layer behind your brand website, helping shoppers take the next step from any page.
Product pages
Give shoppers clear retailer options, real-time availability, and paths to buy when they are already evaluating a specific product.
Category pages
Add compact buy buttons or retailer paths to help shoppers act without overcrowding the page.
Recipes and content
Make inspiration actionable by connecting recipes, articles, routines, regimens, and product stories to relevant purchase paths.
Campaign landing pages
Turn campaign traffic into a commerce ready experience with product choice, retailer choice, bundles, or where-to-buy paths built around the goal of the campaign.
Direct-to-consumer
Support your owned store alongside retailer options, giving shoppers a direct brand-owned path while still supporting broader retail availability.
What you can add to your website
Carousels
Bring retailer options directly onto your product or content pages, styled to match your brand. Carousels can show relevant retailers, availability, and purchase options in a branded experience.
SmartButtons
Add compact buy buttons where space is limited, like category pages, landing pages, or content modules. SmartButtons open a clear path to retailer action without taking over the page.
Product Locator
Help shoppers find where to buy online or in-store. Product Locator points shoppers toward relevant retailer and store options near them, with inventory-aware paths that reduce dead ends.
Website API
For custom builds, the SmartCommerce API can power your own website experience with retailer data, product availability, PDP links, direct-to-cart functionality, and flexible purchase paths.
Why it works
Shorter path to purchase
Replace friction-filled website journeys with clear retailer action. SmartCommerce helps shoppers move from interest to a PDP, retailer choice experience, direct-to-cart path, or where-to-buy result based on what makes sense for the page.
Fully Customizable
Every button, carousel, retailer display, and prompt can be customized to match your brand, from font and color to CTA copy and price display. The experience feels native to your website, not like a third-party add-on.
More Retail Intelligence
SmartCommerce gives brands visibility into what shoppers engage with on their website, which products and retailers they choose, and where purchase intent is forming. Those signals help inform future campaigns, product strategy, and retailer priorities.
Built for real-world retail conditions
Inventory Awareness
Drive website engagement toward products shoppers can actually buy. SmartCommerce uses real-time inventory technology across retailers and store locations to help surface relevant, in-stock options online and in-store.
Geo-Aware Routing
Adapt the path based on where each shopper is. SmartCommerce can account for location, language, currency, retailer availability, and market rules so shoppers see relevant, actionable options.
Retailer Ranking
Control which retailer options appear first. SmartCommerce can rank retailers based on business rules, availability, relevance, margin, or campaign priorities, so the experience supports both shopper needs and brand goals.
Bundling
Adapt the path based on where each shopper is. SmartCommerce can support curated product sets that grow basket potential without adding unnecessary friction.
The impact of making your website commerce-enabled
more first-click engagement when brands switch from standard Buy Now buttons to SmartCommerce carousels
increase in carting volume
Ready to make your website commerce ready?
SmartCommerce helps brands turn websites into connected retail experiences, giving shoppers clear ways to discover, choose, and buy across the retailers that matter to your business.