From Mailbox to Cart

How a globally leading CPG manufacturer deployed a SmartCommerce-powered QR code to drive a massive 42% conversion rate and $1.8M in transfer value.

A global leading CPG manufacturer wanted to extend the impact of a direct-mail promotion beyond the mailbox, giving consumers an immediate way to shop the products featured in the campaign.

By adding a SmartCommerce-powered QR code to the mailer, the manufacturer connected a physical marketing touchpoint to a branded digital retail experience. A scan opened a natively rendered SmartLink landing page for consumers to select their preferred retailer and continue shopping the products featured in the promotion.

The Takeaway

A physical mailer doesn't have to be the end of the journey.

The result: a traditional direct-mail campaign became a connected commerce experience that drove measurable shopping action from mailbox to cart.

👉 Read the full case study here.

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